Privacy Policy

Last updated: March 2026

Who We Are

This website is operated by B2B Media Ltd, a company registered in England and Wales (Company Number available upon request), with its registered office at 128 City Road, London, United Kingdom, EC1V 2NX. In this Privacy Policy, references to “we”, “us”, or “our” refer to B2B Media Ltd.

B2B Media Ltd operates a lead generation platform that connects consumers with licensed insurance agents and agencies. We are not an insurance company, insurance agency, or insurance broker. We do not sell, solicit, negotiate, or bind insurance policies.

Information We Collect

We collect information that you voluntarily provide when using our website, including but not limited to: name, email address, phone number, date of birth, zip code, gender, health status indicators, and insurance preferences. We also automatically collect certain technical information such as your IP address, browser type, device information, pages visited, referring URL, and browsing behavior on our site.

How We Use Your Information

The personal data we collect is used to connect you with licensed insurance agents who can assist you with final expense, burial, and life insurance options. Specifically, we may use your information to:

  • Facilitate your insurance inquiry and connect you with one or more licensed insurance agents or agencies
  • Communicate with you regarding your request via telephone, text message, and email
  • Share your information with our third-party marketing and insurance partners as described in this policy
  • Improve our website, services, and advertising campaigns
  • Comply with applicable legal obligations
  • Prevent fraud and ensure site security
  • Analyze website traffic and user behavior to improve the user experience

Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to enhance your experience on our website. These include:

  • Essential cookies: Required for the operation of our website, including session management, form functionality, and variant assignment.
  • Analytics cookies: Help us understand how visitors interact with our site so we can improve the experience (e.g. Google Analytics).
  • Advertising cookies: Used to deliver relevant advertisements, track the effectiveness of our marketing campaigns, and enable retargeting (e.g. Meta/Facebook Pixel, Google Ads).

You can control cookie settings through your browser preferences. Disabling certain cookies may affect site functionality. For more information about online advertising cookies, you can visit the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

Third-Party Sharing and Disclosure

By submitting your personal information through our website, you acknowledge and agree that we may share your information with the following categories of third parties:

  • Licensed insurance agents and agencies who may contact you to provide insurance quotes and information
  • Data analytics providers that help us measure and improve our advertising and website performance
  • Customer relationship management (CRM) platforms used to manage and deliver leads
  • Advertising platforms (such as Meta/Facebook, Google) for campaign measurement and optimization
  • Service providers that assist with website hosting, email delivery, and SMS communications

We require all third parties to respect the security of your personal data and to treat it in accordance with applicable law. However, once your information has been shared with a licensed insurance agent or agency, their use of your information will be governed by their own privacy practices and policies.

TCPA Consent and Telephone Communications

By providing your telephone number and submitting your information through this website, you provide your prior express written consent, as defined by the Telephone Consumer Protection Act (47 U.S.C. 227), to receive telephone calls (including calls made using an automatic telephone dialing system or pre-recorded/artificial voice messages) and SMS text messages from B2B Media Ltd, its affiliates, and/or its authorized marketing partners and licensed insurance agents at the telephone number(s) you provided, including for marketing purposes.

You understand and agree that:

  • This consent is not a condition of purchasing any goods or services
  • Message and data rates may apply
  • Message frequency may vary
  • You may revoke your consent at any time by contacting us at the email address below, by replying STOP to any text message, or by any other reasonable method
  • We will process your opt-out request within 10 business days
  • Your opt-out applies across all communication channels from us

Your Rights Under California Law (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected your information, the business purpose for collecting your information, and the categories of third parties with whom we share your information.
  • Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions.
  • Right to Opt-Out of Sale/Sharing:You have the right to opt out of the sale or sharing of your personal information. To exercise this right, please contact us at the email address below or use our “Do Not Sell or Share My Personal Information” mechanism.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at the email address listed below. We will respond to verifiable consumer requests within 45 days.

Your Rights Under Other State Privacy Laws

Residents of states with comprehensive privacy laws (including but not limited to Virginia, Colorado, Connecticut, Utah, Oregon, Texas, Montana, and others) may have similar rights to access, delete, and opt out of the sale of their personal information. To exercise these rights, please contact us using the information below.

Do Not Sell or Share My Personal Information

We may share your personal information with third-party insurance agents and marketing partners as described in this policy. If you wish to opt out of this sharing, please contact us at: privacy@b2bmedia.co.uk

Children's Privacy

Our website and services are not directed to children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete such information.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (SSL/TLS), secure server environments, access controls, and regular security assessments. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. For lead data, we retain records for a minimum of five (5) years to comply with TCPA documentation requirements. You may request deletion of your data at any time, subject to our legal retention obligations.

International Data Transfers

B2B Media Ltd is based in the United Kingdom. If you are accessing our website from the United States or any other jurisdiction, your information may be transferred to, stored, and processed in the United Kingdom or other countries. By submitting your information, you consent to such transfers.

Changes to This Policy

B2B Media Ltd reserves the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the revised policy.

Contact Us

If you have any questions about this Privacy Policy, our data practices, or wish to exercise any of your privacy rights, please contact us:

B2B Media Ltd
128 City Road, London, United Kingdom, EC1V 2NX
Email: privacy@b2bmedia.co.uk